I Own The
Outcome.

I build Shopify stores, web apps and AI systems for businesses that need someone to own the problem, not just close the ticket. I built and sold my own product to 7,000 users, so I think about revenue and retention too.

  • 7,000+ users
  • 400% daily sales lift
  • 3,000+ studying weekly

Case study / letpass.phLive · 7,000+ users

I had my paywall backwards.

AI review platform for the Philippine teacher licensure exam. Around 200,000 people sit it every year. I built it, priced it, and sell it. Solo.

Pick a step to see it in the product

LETPass Gated coach

0

early 2026

2,100+

mid Jul

3,000+

late Jul

7,000+

Aug 2026

Registered users at four milestones, not a continuous series.

Paying users and partners fund premium access for teachers who cannot afford it. I take no income from LETPass.

See the LETPass case study →

I don't start with the code. I start with the problem.

The same five questions, in the same order, whether it is your storefront or my own product. Each one below is answered by the case study above it.

  1. 01

    Problem

    What is actually broken. Usually not the thing you were told to build.

    On LETPass the diagnosis was pricing, not features.

  2. 02

    Users

    Where people get confused, hesitate, or quietly leave.

    Nobody paid for a coach they had never been allowed to try.

  3. 03

    Solution

    The smallest thing worth building to test the answer.

    I moved the paywall. The product itself did not change.

  4. 04

    Measurement

    Deciding what number would tell us it worked, before shipping.

    Daily sales, tracked against the month before.

  5. 05

    Iteration

    What the real usage says to fix next, once it is live.

    Still my main build, still changing every week.

What I Can
Fix For You

Three kinds of problem people hand me. Open the one that sounds like yours.

Storefronts built to convert, not just to launch. I find where buyers hesitate, fix the product page and checkout friction causing it, and make the whole thing fast enough on a phone that nobody leaves waiting. Custom themes and app integrations where they earn their keep.

ShopifyLiquidHydrogenCustom ThemesApp Integrations
Improve my Shopify store

You describe the problem, I own it end to end: data model, build, deploy, monitoring, and the decisions in between. No handoffs, no waiting on a second contractor, and no discovering at launch that nobody owned the boring half.

Full-StackAPI IntegrationsCI/CDState Management
Build my product

Automation for the repetitive work eating your week, and AI features your customers actually use. Scoped around one real business problem, shipped with guardrails, and measured against what it was supposed to save. Not a demo.

Claude APIOpenAIRAGVercel AI SDK
Add AI to my business
Frontend DevelopmentBackend DevelopmentPerformance & OptimizationReactNext.jsTypeScriptNode.jsPostgreSQLCore Web Vitals

Client work

A lot of it isn't public.

For the last three years I have built Shopify storefronts, web applications and AI features for clients. Most of that work sits behind an NDA, so I cannot publish it here.

What I can do is walk you through the relevant parts privately, on a call, in as much detail as you need.

I also automated my own Shopify delivery workflow with AI and cut my time on it by roughly 60%. That is my own efficiency, not a client dashboard.

Problem
What was actually broken, and how we found out.
Role
What I owned, and what I pushed back on.
Architecture
The stack and data decisions, and their trade-offs.
CRO decisions
What we changed to move the number, and why.
Outcome
What shipped, what moved, what I would redo.
Discuss a similar project →

Crafted
With Purpose

A curated selection of projects that blend technical rigor with thoughtful design, built to solve real problems and scale.

ABOUT ME

I'm Kyle, a full-stack developer from the Philippines. For the last three years I've shipped Shopify storefronts, web apps, and AI features for clients worldwide.

I went in on a civic thesis rather than a market one: better teachers produce better citizens.

I turned down a full-time offer from a big company as a fresh grad to keep building it.

Location/Philippines
Availability/Open for freelance
About me
Open for new projects

Have a problem
worth solving?

Tell me what you are building, what is not working, or where you are stuck. I will help you figure out what should happen next.

What are you building?

andeskyle22@gmail.com